Top 10 Best Selling Eye Shadow Palettes You Must Have in 2023


Girls these days know the significance of carrying themselves well and looking groomed and presentable without looking over-done. Knowing what kind of makeup suits you is critical. The top 10 best and most popular eye shadow palettes are mentioned below for your ease.

You may have the perfect outfits for any occasion but what completes your look is flawless makeup, one that is applied well. And most importantly, the correct use of eye makeup that compliments your appearance.

The right choice of eye make up can help improve your look and take you from looking simple to formal to funky. If you are too tired to change, and you have a party to attend, you could apply a combination of eye shadows, eyeliner, and mascara to enhance your look.


Top Ten Most Popular Eye shadow Palettes

Looking to build on your already enviable eyeshadow haul? Or you are a beauty novice who wants to enter the palette game? Whatever the reason, let’s be honest, do you really need one? These palettes are the ones to get your hands on right now. To help you narrow it down, check out this list of best eyeshadow palettes for every occasion, budget, and look. 


1- Iconic Mac Eye Shadow Palettes

Mac is considered one of the best beauty brands globally, and its products precede its reputation. There are some permanent shades in their product line like the picture below with four warm hues, while they also offer a wide range of colors that you can make almost any shade you would ever need by mixing.

And the best thing is the quality that lasts over eight hours after application, so you don’t have to redo your makeup over and over again. Mac also has the best liquid foundations so far.



2- Maybelline New York

To all the girls out there who want to look trendy yet classy, the Maybelline New York eyeshadow kit is the way to go! It includes hues that go very well together, as you can see below. Along with that, they have their iconic colossal Kajal for smokey eyes that can light up your eyes like stars in the sky. They keep coming up with innovative new products and specialties that keep their customers satisfied and eager for the next edition!


3- Urban Decay Eye Shadow Palettes

Urban Decay is undoubtedly one of the favorite brands when it comes to eye shadows. Their most famous line is of the Naked colors consisting of warm tones like beige, cream, and grays that you can wear to almost any occasion anywhere, may it be a day at work, a fancy dinner, or a night out! Then you have stunning tints as shown below that give your face a very chic appearance to go with any dress you want to wear!

Urban Decay is definitely one of the best makeup brands. Their products are very high quality which is why they always get so many rave reviews. Their eyeshadow palettes have great shade sets, their setting sprays and foundations are really good,  and really just all of their products are good.

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4- Revlon

Revlon is one of the biggest names in the makeup industry internationally, and they know how to keep their customers happy! With world-class quality products, their eyeshadow range has an excellent finish and feel to it. Also, check out the top 10 liquid eyeliners to make your eye makeup pop.

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5- Oriflame

Oriflame has been beautifying women all over the world for the past five decades. It gives women easy choices in the best color combinations when you are seeking a lovely makeover. The texture and quality of their beauty eye range is undoubtedly high end. Also, know more about the best lip balms in the world.

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6- Etude House

Etude eye grooming line brings life to your eyes! One of the qualities of the glittery ones is that they don’t seem overdone or too shiny. They appear elegant and graceful, just like the other matte shades in the collection. Their cluster is, however, more on the softer side. Etude House is a Korean makeup color cosmetic brand owned by Amore Pacific. Etude’s products are described as sweet, lovely, trendy, and playful.

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7- Bobbi Brown

Bobbi Brown Cosmetics is a globally prestigious brand that authorizes women to embrace and improve their own beauty. Established in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally complementary products produced with determining the quality and an instinctive sense of what every woman wants to look and feel like herself, only prettier and more confident.

Bobbi Brown is one of the new favorites nowadays. Their palette consists of every color you would need for the makeover you desire! They are long-lasting, very chic, and stunning! It evolved from a single light pink lipstick brand to a full cosmetic and skincare line.

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8- Clinique Eye Shadow Palettes

One thing you can rely on is that Clinique offers cosmetic products that are made not to harm your skin. For Clinique, it is not only about fashion but also about skincare. You can now enjoy their range of soft, warm, and classy hues to appear grand, sophisticated, and beautiful! Clinique has been producing high quality, dermatologist-developed skincare products since 1968. Back then, just three products comprised their now world-famous 3-step skincare system.

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9- L’oreal

Who doesn’t know L’oreal, and who does not love L’oreal? We all women do! It is one of our primary choices, and we love to enjoy what they have to offer. May it is warm shades or cool ones, shiny ones, or matte. L’oreal is the one brand many women prefer and enjoy! It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair color, skincare, sun protection, make-up, perfumes, and hair care.

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10- Lakmé Cosmetics

Just check out at lovely and trendy colors Lakmé presents to its clientele. Want to look stylish and funky? Lakmé is your brand! The texture and finish of their eye shadows are so unique! If you try it, you will fall in love with it! There are finesse and great layering, which you can feel just by the touch of your fingers. A wide range of high-quality products offers the best solutions in hair treatments and allows professionals to unleash their creative potential.

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No matter whether your vibe is simple and clean or bold and dramatic, a good eyeshadow palette is an invaluable addition to any makeup bag. Housing multiple shades—and often even finishes—in one convenient compact, a palette offers complete versatility and the opportunity to create endless makeup looks.

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I am Mariam, the founder and owner of, a fashion and style website that provides fashion tips, style advice, and beauty recommendations to women worldwide.

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